Welcome to Automotive Performance Development
APD helps clients in the automotive industry – manufacturers, importers, dealer networks and dealer groups - to achieve measurable performance improvement from their new and used car sales & aftersales activities.
Driven by the desire to deliver results, APD strongly believes in a full appreciation of each client’s objectives - to deliver bespoke solutions tailored to individual markets and specific requirements.
Creativity is important; we do think outside the box and we are never ‘one size fits all’ but our ideas are always underscored by practicality and sustainability.
Areas where our Performance Development Services can help:
- The design, development and management of bespoke used car programmes
- Creation of vehicle remarketing strategies to support residual values
- Focusing dealers on KPI measurement to improve performance and profitability
- Providing full-time or project defined consultancy, coaching and on-line or traditional training programmes
I have had the pleasure of working with Ian Wright and APD for over a year. During this time, Ian has been instrumental in helping my company achieve extraordinary results.
Ian’s knowledge of the used automobile industry is truly unmatched. His deep understanding of market trends, vehicle valuation, and customer preferences has provided us with significant insights that have positively impacted our business. His industry expertise has been a game-changer.
Solutions are always on point, and Ian’s collaborative, approachable style makes working with him an absolute pleasure.
Through Ian’s efforts, our company has experienced measurable improvements in units sold, presentation of our products and customer follow up.
I wholeheartedly recommend him.
Ricardo La Guardia CEO - Panama Car RentalWe have had the great pleasure to work with Ian as a consultant for our Toyota & Lexus used car business and for our network sales process training needs since 2012.
Ian has a wealth of knowledge and experience at manufacturer and distributor strategic levels and has the added advantage of practical retail experience which he has accumulated during his successful career over several decades in the industry.
Dickran Ouzounian Toyota - Cyprus OfficeWorking with Ian Wright was a great pleasure for me personally and for all our team members. He put himself in our shoes, fully understood our problems and gave us insightful recommendations and a specific implementation plan that was very useful for us.
Since we implemented Ian's recommendation, we have improved out conversation rate in our showroom and we incorporated a few ideas to improve financing and services penetration. We would definitely recommend Ian to any company interested in assessing and improving its car dealership operations overall.
Pablo Fernandez Clicars - MadridAbout Automotive Performance Development
APD Ltd is based in the UK but operates throughout Europe, the Middle East and India with consultants based in many of these markets. We bring this global experience to all our clients, ensuring informed strategy, clear focus and results – quickly!
Automotive Performance Development also help with improvements to new car sales performance and provides specific ‘deep dive’ consultancy in all aspects of dealership management.
Learn more about the Company and what we do >>>